Music Artists: Business Building And Branding

In the genesis of any professional music career, artists should be realistic. They should first ask themselves, is this a hobby, or is it a career option? If the answer points to a career, then one should be prepared to assume the responsibilities of an entrepreneur. 

It takes courage to endure the financial and social volatility involved in business building. It’s important to establish a budget that allows them to retain professional consultants who are versed in the areas where most artists may lack knowledge.

Too often, people delve into the music industry without educating themselves on how to successfully establish themselves as a sustainable business. Just like any start up, musicians seek to build a relative brand with earning potential. Public relations is an important element within any business model and can garner results.

Musicians are most successful when they are visible in their own light. PR professionals are able to magnify their clients’ image by discovering what’s most compelling about their craft. Publicists work overtime to ensure that each message is specially crafted to appeal to their targeted audience. 

In order to establish value as a business (musician), the artist must first identify his/her target market (audience). Public Relations experts are equipped with the essential tools to create an image that will connect their clients to loyal supporters. 

It is imperative to align the brand and/or story with organizations, people and groups who respond well to the message. It will hold a greater value in communities and will maintain relativity. A relative brand is a successful brand.



Houston, Texas R&B Singer/Songwriter Johntino Is Scheduled To Release His First EP in January 2014

Multicultural Singer/Songwriter Courtney Medina, better known by the metronome Johntino, was born and raised in Houston, TX.  His heritage is rich being of both Hispanic and African American decent. He discovered his singing voice in the shower at the age of 11 where he would sing songs by a few of his favorite singers like Jamie Foxx, and Tyrese. He has truly developed a sound that is very captivating and diverse. Johntino is an astounding songwriter and his sweet tenor soprano vocals are the perfect instrument to utter the melodies that will last a lifetime. You can truly feel his heart and soul soar through his music; phrases turn and emotions connect. With each song, he writes from a place of intimacy using lyrics to capture the true elements of love, family, and life.

Though R&B is his primary genre, Johntino’s upcoming EP “Conception” contains a variety of sounds which include Reggaeton and Pop.  R&B is gradually finding its way back to popularity.  Johntino’s goal is to thrive in the music industry by writing hit records that recapture the elements that R&B soul pioneers like the DELFONICS used to; the times when you felt as if you could  hear the singer’s soul pour out in to the lyrics.

Houston’s 97.9 The Box radio personality Kiotti personally recognized the talent and potential of the young budding artist when he got his start two years ago performing in Houston nightclubs and has supported him ever since. Johntino has touched several iconic stages in his hometown like The Red Cat Jazz Café, Reliant Stadium at The 31st Annual 97.9 The Box Los Magnificos Car Show. He is currently signed to Knight Time Management and is being represented by Publicist Jennifer Simpson. This young artist has a very bright future ahead of him! Follow @johntino_music1 on Twitter, JohntinoMusic1 on Instagram and Johntino Music on Facebook.



Carla Ja Sports & Entertainment and Streamline Fitness Present An Evening Of Fun And Fitness!

Carla Ja Sports & Entertainment and Streamline Fitness Professional Athletes of Boxing Invite You And The Entire Family To Attend An Evening Focused On The Fundamentals Of The Sport of Boxing


Carla Ja Sports & Entertainment has partnered with Streamline Fitness for an evening of fun and fitness! The evening will focus on the basic fundamentals of the sport, as well as promote physical fitness and self-confidence. Attendees range from kindergarten to high school. The evening will conclude with a Home Style BBQ at 7 p.m. Invited athletes include: Pablo Cruz, Rocky Juarez, Darlington Agha, Marquis Taylor, and Regis Progais. This is a fun and educational event geared towards building self-confidence, strengthening the children’s passion for physical fitness, health, and boxing.


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This week is the Finale and we are going out with an awesome Juneteenth Celebration! Come out to the Red Cat Jazz Cafe tomorrow night to commemorate the occassion with us as we celebrate some of music’s greatest Pioneers!