Los Angeles- October 25, 2019 Hip Hop mastermind Tyga is bringing new vibes to the Fall with his latest international single, Mamacita. The song features the legendary Carlos Santana and YG.
Source: La’Torria Lemon/Lemon Lime Light Media
Tyga collaborated with longtime content partner, Andrew Listermann of RIVETING ENTERTAINMENT to produce a cinematic visual that captures the true essence of the song, and illustrates Tyga pursuing a love interest that ultimately becomes his Mamacita. The visual is co-directed by Arrad of RIVETING ENTERTAINMENT. “From the very beginning, we took a narrative approach for this project and treated it like a film instead of a conventional video. Tyga and YG alone are already an iconic duo, but adding the Hispanic icons Carlos Santana and Danny Trejo into the mix made this the most gratifying experience for me as a director,” said Arrad.
CEO and Founder of RIVETING Entertainment, Andrew Listermann serves as the executive producer of the Mamacita video. Listermann and Tyga have worked together for over 10 years to create visuals that bring Tyga’s singles to life. “I’m excited for the world to see what we created for the video as we did something different than in the past, we made a real short film music video with just as much acting as performance,” said Founder and CEO of RIVETING Entertainment Andrew Listermann.
For more information or interview opportunities with the Riveting Music team, please contact firstname.lastname@example.org
About RIVETING ENTERTAINMENT
RIVETING ENTERTAINMENT is a multi-award-winning content house and music label with a roster of top level directors. Founded in 2008 by its CEO Andrew Listermann, the company is headquartered in Los Angeles and boasts a client list that includes the likes of Lady Gaga, Justin Bieber, DJ Khaled, Chris Brown, Redman, Backstreet Boys, Diddy, Mary J Blige, Post Malone, G-Eazy, Nicki Minaj, Tyga and many more. In 2017, Riveting released two feature film documentaries, “Chris Brown: Welcome To My Life” and “Mary J Blige: Strength of a Woman” and followed that up with their first feature film “Never Heard” in 2018, currently available on NETFLIX. RIVETING produced content has more than 50 billion views online.